Portfolio Management Services (PMS) in Bangalore — Expert HNI Wealth Advisory
You've worked hard to build your wealth. Managing it well, though — that's a different skill altogether. And honestly, that's what PMS is about.
At Finoda, we connect serious investors in Bangalore and across India to Portfolio Management Services (PMS) that are built for one thing: growing and protecting large-ticket wealth with expert guidance. If you have ₹50 lakh or more to invest, and you want a dedicated strategy built around your goals, PMS is worth a close look.
We've found that most HNI investors come to us asking the same question — "I have good capital, but who can really manage it for me, not just sell me something?" That's exactly the gap PMS fills.
What Is Portfolio Management Service (PMS)?
PMS is a professionally managed investment service designed specifically for high-net-worth individuals. Unlike mutual funds, where your money goes into a pooled fund, PMS gives you direct ownership of securities — stocks, bonds, and other instruments — held right in your own demat account.
A qualified portfolio manager builds a strategy around your personal goals, your risk tolerance, and your investment horizon. They monitor it actively and rebalance it when the market demands it. You stay informed at every step.
As of 2025, India's PMS industry has crossed ₹7 lakh crore in assets under management. That number tells you something important — serious investors are choosing this route, and the market is responding. In our experience, clients who move to PMS from mutual funds often say the same thing: "I wish I'd done this sooner."
PMS typically comes in three structures:
- Discretionary PMS — The portfolio manager takes all investment decisions on your behalf. You agree on the strategy upfront, then step back. This is the most popular model, especially among NRIs and retired professionals.
- Non-Discretionary PMS — The manager recommends, but you approve every transaction. More control, slightly more involvement.
- Advisory PMS — The manager advises, and you execute independently. Best suited for investors who are already active in markets.
Most clients we work with prefer the discretionary model. It saves time, reduces emotional decision-making, and leaves the stock-picking to people who do it all day.
Not sure which model fits you? Talk to our team →
PMS vs Mutual Funds — Which Is Better for HNI Investors?
This is one of the most common questions we get. The honest answer: both serve different purposes, and for high-ticket investors, they're not even competing.
Mutual funds work brilliantly for most retail investors. But once your investable surplus crosses ₹50 lakh, you need a different level of customisation — and that's where PMS steps in.
| PMS | Mutual Funds | |
|---|---|---|
| Minimum Investment | ₹50 lakh | As low as ₹500 |
| Ownership | Direct — securities in your demat | Units in a pooled fund |
| Customisation | High — built for your goals | Low — standardised strategy |
| Transparency | Real-time view of holdings | NAV-based, periodic updates |
| Fee Structure | Management + performance fees | Expense ratio |
| Target Investor | HNI / UHNI | Retail / mass market |
One thing that surprises many first-time PMS investors — you can actually see every stock in your portfolio, in your own demat account, in real time. There's no black box. Compare that to a mutual fund, where you're holding units in a pool and checking NAV twice a day.
Moreover, PMS allows concentrated portfolios — typically 15 to 25 stocks — which means the fund manager can take high-conviction calls. That's harder to do when managing thousands of crores in a diversified mutual fund.
Want to keep a mutual fund alongside PMS? Explore Mutual Funds at Finoda →
Portfolio Management Services at Finoda — Starting ₹50 Lakh
At Finoda, our PMS offering starts at the SEBI-mandated minimum of ₹50 lakh. But we want to be straightforward with you — most investors who see meaningful results over time tend to come in at ₹1 crore or more. The bigger the portfolio, the more strategic flexibility the manager has.
Here's what we bring to the table:
1. Personalised Strategy, Not a Template
We don't hand you a pre-packaged portfolio and call it done. We start by understanding your income, existing assets, tax situation, financial goals, and risk appetite. The portfolio we build for you won't look like anyone else's.
2. Full Transparency
Every holding sits in your demat account under your name. You can check your portfolio any time. There are no surprises, no opaque fund structures, and no hidden fees buried in the fine print.
3. Active Monitoring and Rebalancing
Markets move fast. We track your portfolio against changing conditions and rebalance when needed — not on a fixed calendar, but when the strategy calls for it.
4. Direct Communication
You get a relationship manager who knows your portfolio personally. If you have a question or a concern — call or message directly. No automated responses, no waiting in a queue.
5. Compliance and Regulatory Discipline
Finoda operates under all applicable SEBI guidelines. Our processes, documentation, and disclosures are built around investor protection and complete regulatory compliance.
Ready to get started? Open a Free Demat Account →
Who Should Invest in PMS?
PMS is not for everyone — and we'd rather be honest about that upfront.
You're a good fit for PMS if:
- Your investable surplus is ₹50 lakh or more
- You want a customised portfolio, not a one-size-fits-all scheme
- You have a medium to long-term horizon — at least 3 to 5 years
- You understand that markets move, and short-term volatility doesn't scare you into pulling out
- You want direct ownership and full transparency on your holdings
- You're an NRI or a business owner with significant capital looking for structured wealth growth
You might not be ready for PMS if:
- Your investment horizon is under 2 years
- You need complete liquidity at short notice
- You're just starting out in investing and haven't yet built a base
We've seen clients come to us just past the ₹50 lakh threshold and they eventually do well. But in our honest opinion, investors with ₹1–2 crore in equity capital get the best balance of diversification and strategy flexibility from PMS.
Looking for something closer to SIP for wealth building? Explore SIP Investment →
PMS and Taxation — What You Need to Know
Taxes matter. And PMS taxation is something most platforms gloss over. So here's the plain picture:
- Short-Term Capital Gains (STCG): If equity holdings are sold within 12 months, gains are taxed at 20% (as per Budget 2025 amendments).
- Long-Term Capital Gains (LTCG): Holdings sold after 12 months attract 12.5% tax on gains above ₹1 lakh per financial year. No indexation benefit applies.
- Dividend Income: Any dividends from your PMS holdings are added to your total income and taxed at your applicable slab rate.
The tax treatment in PMS is direct — since you own the securities personally, each transaction is individually mapped. This is different from a mutual fund where the fund absorbs the tax internally. So it's important to work with an advisor who factors tax planning into the portfolio strategy from day one.
For the latest tax guidelines, refer to the SEBI official website →
Need help with your tax filing alongside investments? Explore Income Tax Filing →
PMS for NRI Investors — Can NRIs Invest?
Yes, absolutely. NRIs can invest in PMS in India, subject to SEBI, RBI, and FEMA regulations. Investments can typically be made through NRE or NRO bank accounts. Full KYC, AML, and PMLA compliance is required.
In fact, we work with a growing number of NRI clients who want to deploy their foreign earnings into structured, well-managed Indian equity portfolios. The combination of India's long-term growth story and the flexibility of PMS makes it an attractive option.
If you're an NRI interested in PMS through Finoda, reach out directly → and we'll walk you through the specific compliance steps involved.
Why Choose Finoda for Portfolio Management in Bangalore?
There's no shortage of wealth managers in India. So why Finoda?
Honestly, the answer isn't just one thing. It's a combination of what we don't do as much as what we do.
We don't push products to hit sales targets. We don't give you a call centre when you need a real answer. And we don't disappear after the onboarding is done.
What we do bring:
- 10,000+ investors served across Bangalore and India
- ₹100 Crore+ in assets under advisory
- 8+ years of on-ground financial advisory experience
- A Bangalore-based team that understands local investor profiles, business owners, and salaried professionals managing large surpluses
- 6+ financial product categories — so your wealth strategy isn't siloed
We also connect you to a regulated platform backed by one of India's most established capital market infrastructure providers — giving you institutional-grade execution with the personal touch of a boutique advisory.
Want to understand more about us before you commit? Why Choose Finoda →
Frequently Asked Questions — Portfolio Management Services (PMS)
PMS is a professional investment service where a portfolio manager actively manages your investments — primarily equities — based on your personal goals and risk profile. You directly own the securities in your demat account. The minimum investment required under SEBI regulations is ₹50 lakh.
The minimum investment for PMS in India is ₹50 lakh, as mandated by SEBI. This threshold was revised in January 2020 (from the earlier ₹25 lakh) to ensure PMS is accessed by investors who have the capital depth and risk capacity to handle concentrated, actively managed portfolios.
It depends on your situation. Mutual funds work well for most investors — especially for SIPs and systematic wealth building. PMS is better suited for HNI investors with ₹50 lakh+ who need a completely personalised strategy, direct ownership of securities, and real-time transparency. The two aren't necessarily competitors — many sophisticated investors hold both.
At Finoda, we start with a one-on-one conversation about your goals, risk appetite, and existing financial profile. Based on that, we connect you to a curated PMS strategy — discretionary or non-discretionary — and set up your portfolio in your own demat account. From there, your portfolio manager handles monitoring and rebalancing, and your relationship manager keeps you informed at every step.
Three main types: Discretionary (manager takes all decisions), Non-Discretionary (manager recommends, you approve), and Advisory (manager advises, you execute). Discretionary is the most widely chosen, particularly among NRI and high-net-worth clients who prefer a hands-off approach.
Short-term equity gains (sold within 12 months) are taxed at 20%. Long-term gains above ₹1 lakh per year are taxed at 12.5% with no indexation. Dividend income is taxed as per your income slab. Since you own the securities directly, each transaction is reported individually — unlike mutual funds where taxes are managed inside the fund.
Yes. NRIs can invest in PMS through NRE or NRO accounts, subject to SEBI, RBI, and FEMA compliance. Full KYC and PMLA checks are required. Contact Finoda directly to understand the specific onboarding steps for NRI clients.
Most PMS strategies are built for a 3 to 5-year minimum horizon. Short-term market volatility is normal. Investors who stay invested through full market cycles generally see the best outcomes. PMS is not designed for investors who need capital returned within 12–18 months.
Typically, you'll need: PAN card, Aadhaar, bank statement or cancelled cheque, income proof (ITR or salary slip), KYC form, and demat account details. For NRIs, additional FEMA compliance documents are required. Finoda's team walks you through the complete documentation during onboarding.
A stock broker gives you access to buy and sell stocks. PMS goes further — a qualified portfolio manager actively builds and manages a personalised investment strategy for you. It's the difference between having access to a gym and having a personal trainer.
Partial withdrawals are generally allowed, but with a condition — your portfolio value must remain above the ₹50 lakh minimum after withdrawal. If you want to withdraw more than that allows, a full redemption is required.
PMS fee structures typically include a fixed management fee (usually 1–2% per annum) and in some cases a performance fee (10–20% of profits above a benchmark hurdle). Finoda's team provides a full fee disclosure before you commit to anything.
Absolutely. Business owners and entrepreneurs with liquid surpluses are among the most natural PMS investors. They understand risk, have a long-term wealth mindset, and often don't want to spend time day-trading. PMS gives them a structured, professionally managed equity allocation without the daily distraction of portfolio monitoring.
PMS is designed for direct securities portfolios (primarily equities) for investors with ₹50 lakh+. AIF (Alternative Investment Fund) caters to more complex, institutional-grade strategies like private equity, real estate, or hedge-style funds, typically with a ₹1 crore minimum. Both are regulated by SEBI, but they serve different risk-return profiles.
Start Your PMS Journey With Finoda
Getting started is simpler than most people expect. You don't need to have everything figured out upfront. Just start the conversation.
Our team in Bangalore will sit with you — in person or over a call — go through your current financial picture, and help you decide whether PMS is the right fit and, if so, which strategy makes sense.
